Hong Kong, August 1, 2024 – Hong Kong Trade Development Council (HKTDC) and Crown Logistics, a leading global logistics provider, today announced a strategic partnership to help brands and retailers expand their e-commerce business across the Asia region.
The program aims to help a variety of brands and retailers expand their presence in a wider scope, thereby developing potential business opportunities beyond the Hong Kong market. As the omni-channel solutions provider for this initiative, Crown Logistics will be working hand-in-hand with HKTDC to create a strong platform for the participating brands.
Within this collaboration, Crown Logistics will have the opportunity to provide warehouse and transportation services as well as e-commerce solutions to enhance the selling process for these brands. Our combined expertise, as well as our e-commerce partnerships with leading platforms like Alibaba and Zalora, will enable the brands to efficiently store, ship, and promote their products to Asia-Pacific markets (e.g., China, Thailand, Malaysia, Indonesia, Philippines, and Singapore) through online-to-offline marketing campaigns.
“We are excited to team up with HKTDC to empower brands and retailers in their regional e-commerce expansion,” said Analdo Li, General Manager of Crown Logistics.
“Our logistics expertise, combined with HKTDC’s deep understanding of the Asian markets, will provide a seamless e-commerce enablement platform for Hong Kong brands to reach new customers and drive online sales growth.”
The HKTDC-Crown Logistics partnership will also include joint marketing initiatives with Asia market leaders, Alibaba and Zalora, to raise awareness of Hong Kong products in key Asian markets. Alibaba, the leading e-commerce platform in China, and Zalora, the prominent fashion and lifestyle e-commerce player in Southeast Asia, will help further strengthen the reputation of “Brand Hong Kong” and support the city’s status as a premier sourcing and trading hub.
About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels.
Hong Kong Trade Development Council (HKTDC)
HKTDC Design Gallery
About Alibaba
Alibaba Group was established in 1999 by 18 people led by Jack Ma, a former English teacher from Hangzhou, China. From the outset, the company’s founders shared a belief that the Internet would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies. Since launching its first website helping small and medium-sized enterprises in China to sell internationally, Alibaba is a holding company of six major business groups: Taobao and Tmall Group, Alibaba International Digital Commerce Group, Cloud Intelligence Group, Local Services Group, Cainiao Smart Logistics Network Limited, and Digital Media and Entertainment Group, along with various other businesses.
Introduction to Alibaba Group – Alibaba Group
About Zalora
ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale ecommerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.
With an extensive collection of top international and local brands, ZALORA is a curated platform, where shoppers can find all the things they love in one place. Customers can discover authentic products from over 3000 brands across a variety of categories, from apparel, shoes, accessories, beauty, pre-loved, and lifestyle, which include essentials and home & living products.
About Us | ZALORA Hong Kong